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Armani heats up fragrance launch with brand film

Acqua di Giò Essenza fragrance model Simon Nessman Italian fashion house Giorgio Armani is marketing a new twist on its Acqua di Giò fragrance in a black-and-white brand film inspired by summer’s heat....

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Ralph Lauren, Armani tap double exposure ad trend in WSJ. Magazine

April issue of WSJ. Magazine Ralph Lauren and Giorgio Armani are standing out to readers of WSJ. Magazine’s April men’s style issue by letting their fragrance ads coexist with core brand campaigns. The...

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Armani heats up fragrance launch with brand film

Italian fashion house Giorgio Armani is marketing a new twist on its Acqua di Giò fragrance in a black-and-white brand film inspired by summer's heat.

View Article

Ralph Lauren, Armani tap double exposure ad trend in WSJ. Magazine

Ralph Lauren and Giorgio Armani are standing out to readers of WSJ. Magazine’s April men’s style issue by letting their fragrance ads coexist with core brand campaigns.

View Article

Tapping new talent, Armani revisits Acqua di Giò

English actor Aaron Taylor-Johnson supports the rollout of refillable packaging for the product revival.

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